Friday, August 26, 2011

Is this How Globe Telecoms Looks at Loyalty?

True story.

My wife went to a Globe outlet in a mall and talked to the customer service personnel on getting her Iphone 4 unit based on her loyalty points.

Yes, there were available units that day. Guess what? They can't give her any of those units as those units were allocated ONLY for walk-in new subscribers.

I understand that part. But in marketing 101, it takes you more than 10 times the cost acquire a new customer than to service a loyal one. So how come they don't have stocks for loyal customers in their branches?  Shocking indeed!

Hey Aissa, can you sound off your clients? There's something a-miss here.

Cheers all!



===============================
Homer Nievera
Business Development. Digital Marketing. Social Media.
http://homernievera.net

No comments:

Post a Comment