No wonder my friends at Admeld have silent the past weeks.
AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million in an article in TechCrunch. Not bad for a company that initially got a US$30 million in VC funding in 2007 from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
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| Michael Barrett |
According to the article by Michael Arrington, the deal is some sort of "a sweet comeback for CEO Michael Barrett" who was reportedly fired from News Corp. in 2008 "when the division that owned MySpace failed to meet a $1 billion revenue target." According Arrington, "most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with, set by News Corp.’s Rupert Murdoch in a previous earnings call."
Way to go Admeld!
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Homer Nievera
Business Development. Digital Marketing. Social Media.
http://homernievera.net
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