Friendster got a boost in when Globe Telecoms featured it in its latest TV commercial aired across all timeslots in the Philippines (PH).
Friendster, considered the oldest popular social network and still ranked among Southeast Asia's top social networks, was pleasantly surprised at this practical endorsement through the said ad.
The Globe TVC is promoting its "SuperFree Weekends" promo wherein a 40 pesos load includes 200 free texts to all networks from Monday to Friday plus a one-hour cellphone Internet service on weekends (Saturday and Sunday). Though the ad also included the logo of Facebook, it was not as prominently shown on the ad, besides it being drowned among the "blues" in the TVC, Friendster's logo is green and was on the right side of the TV screen.
It is apparent that the Globe TVC and promo targets the young mass market when it featured Friendster prominently.
================================
Homer Nievera
Digital Marketing, Social Media
http://homernievera.net
No comments:
Post a Comment