Showing posts with label bongbong marcos friendster. Show all posts
Showing posts with label bongbong marcos friendster. Show all posts

Wednesday, June 1, 2011

MOL Acquires LoadCentral, Philippines’ Leading Prepaid Payment Platform

Purchase of LoadCentral Will Strengthen 
MOL’s Offerings and Presence in Asia 


MANILA, Philippines, June 1, 2011 – MOL AccessPortal Sdn Bhd (MOL), a leading payment service provider for online games, virtual worlds and social network in Asia, today announced that it has acquired 100% of LoadCentral, Philippines’ leading prepaid payment platform.

The acquisition will create synergy for both organizations and enhance growth prospects. LoadCentral’s leading position in providing prepaid payment platform to consumers in the Philippines will give valuable access to new channels for delivery of MOL’s products. Following the acquisition, the combined company becomes the largest payment provider for prepaid services for the growing online gaming market in the Philippines.

LoadCentral, which operates under the company name Uniwiz, distributes mobile air-time and game credits, using both scratch cards and electronic top-ups through an expanding and profitable network of some 7,400 convenience retailers and Internet cafes across the Philippines. LoadCentral provides payment services for more than 1,500 popular online games. Prior to the acquisition, LoadCentral was a distributor of MOL’s range of payment services for online games. LoadCentral will continue to trade under its brand name following the acquisition.

Founded in 2000 and headquartered in Malaysia, MOL is one of the largest payment service providers with more than 500,000 physical and virtual payment channels in Asia. MOL, which acquired the pioneer social networking site Friendster in December 2009, has also announced several major partnerships with global leading Internet companies in the last year. These strategic partnerships with companies such as Facebook, Paypal and Zynga launched new monetization services for these companies in Asia. MOL also partners with some of the leading payment channel partners across the region including banks, telecommunications operators, cybercafés, retail outlets, convenience stores, among others.

“The Philippine online gaming and social networking markets are experiencing spectacular growth. These are now part of Philippines’ dynamic digital entertainment and media industries. Our vision is to make it easy and safe for consumers in the Philippines to acquire virtual currency for their digital lifestyle,” said Ganesh Kumar Bangah, Chief Executive Officer of MOL. “With the support of the seasoned and highly capable executive team at LoadCentral, I am confident that our complementary businesses will create synergy and strengthen our position in the rapidly expanding Philippines prepaid service market. This acquisition reflects MOL’s continued commitment to invest in key markets across Asia.”

Jeff Boone, LoadCentral’s General Manager, said: “We identify with MOL’s vision of serving the e-commerce infrastructure needs of our customers. We have been seeking to expand our business in the Philippines and are pleased to have attracted a company specializing in an exciting high growth segment of our market. We are excited that LoadCentral can further grow the business and be part of MOL.”
 


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About MOL AccessPortal Sdn Bhd

MOL AccessPortal Sdn Bhd (MOL) is one of Asia’s leading payment service providers. MOL is a MSC Malaysia Status Company that operates and develops payment system. MOL handles over 60 million transactions with an annual payment volume of more than US$300 million. MOL leverages on a network of more than 540,000 physical payment collection points across more than 75 countries. It is also linked online to more than 88 banks in 9 countries worldwide. MOL is recognized as one of the Asia Pacific’s fastest growing technology companies in the Deloitte Technology Fast 500 Asia Pacific Awards 2011. MOL is headquartered in Malaysia with offices across Asia Pacific. For more information, visit www.mol.com <http://www.mol.com> .

About Uniwiz Trade Sales, Inc. and LoadCentral
Uniwiz Trade Sales, Inc. is the developer and owner of LoadCentral, Philippines’ most successful distribution solution provider for all prepaid services including e-Loads, physical call cards, prepaid Internet cards, online gaming cards, satellite cards and others.For more inforation on LoadCentral, visit: www.loadcentral.org <http://www.loadcentral.org> .

MOL is a trademark of MOL AccessPortal Sdn Bhd in Malaysia. All other product and company names herein may be trademarks of their respective owners.




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Homer Nievera
Business Development. Digital Marketing. Social Media.
http://homernievera.net

Saturday, February 26, 2011

Globe Telecoms Features Friendster in TVC

Friendster got a boost in when Globe Telecoms featured it in its latest TV commercial aired across all timeslots in the Philippines (PH).

Friendster, considered the oldest popular social network and still ranked among Southeast Asia's top social networks, was pleasantly surprised at this practical endorsement through the said ad.



The Globe TVC is promoting its "SuperFree Weekends" promo wherein a 40 pesos load includes 200 free texts to all networks from Monday to Friday plus a one-hour cellphone Internet service on weekends (Saturday and Sunday). Though the ad also included the logo of Facebook, it was not as prominently shown on the ad, besides it being drowned among the "blues" in the TVC, Friendster's logo is green and was on the right side of the TV screen.

It is apparent that the Globe TVC and promo targets the young mass market when it featured Friendster prominently.

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Homer Nievera
Digital Marketing, Social Media
http://homernievera.net

Wednesday, March 17, 2010

BongBong Marcos' Campaign in High Gear

BongBong Marcos Partners with Friendster


Now it can be said that Filipinos have fully embraced the concept of being online.

Only son of former President Ferdinand Marcos, Ilocos Norte Gov. BongBong Marcos, who is gunning for a senate slot, has partnered with the Philippines' largest social networking website. Gov. Marcos has jumped on the bandwagon but has targeted the Pinoy youth through Friendster.

Besides a full-blast online campaign, Gov. Marcos has capitalized on an offline strategy also with Friendster through its "campus raid" which has covered Metro Manila colleges and universities -- and has even touched base with some schools in Cebu.


It was not a surprise that BongBong has been able to get the support of many youth in his campaign with his natural flair and charisma. Stopping by the Seaman's Center in Luneta, Gov. Marcos was able to listen to our Pinoy seafarer's plight and has promised support in the senate to extend their length of service by shipping companies.


BongBong's campaign, with the help of Team Friendster's on-ground events crew, were able to cover Manila's finest schools, namely: DLSU, CSB, St. Scholastica's, TUP, PWU, PCU, U.P. Manila, St. Paul Manila, Lyceum, Mapua, FEU, UE, San Sebastian CEU, La Concordia, Holy Spirit, San Beda, and St. Rita. More partnered on-ground events with Friendster is scheduled in the next few days.

With this development, it is no wonder that Friendster is said to be making a strong comeback given its online-to-offline-and-back strategy. To-date, only Friendster is capable of implementing this type of effort as it has a strong and solid youth base despite perceptions that Facebook has overtaken them in the Philippines. With still a strong 40 million registered user-base versus Facebook's 10 million, it's still a no contest.

As for BongBong, my personal fearless forecast predicts that the young Governor will make the top 8 in the senatorial slate.