Friendster wins Digital Filipino Web Award as “Top Social Network”

Homer Nievera accepting the award from Jo and Janette

We won!

Friendster.com made it to the elite Digital Filipino Web Award award as Top Social Network for 2010 in simple ceremonies held on November 24 at the Bahia of Hotel Intercontinental Manila. The award was given by Janette Total, founder of DigitalFilipino.com and Jo Mira of Search Profile Index (SPI). Homer Nievera, AVP for Regional Commercial Partnerships (Friendster/MOL-Global), received the award.

The Digital Filipino Web Awards (DFWA)was launched in 2007 by DigitalFilipino.com, an Internet community site founded by Janette Toral in 2003.  The DFWA “recognizes the changes [in] the way websites are being perceived now and how [they are] valued. As Filipinos’ primary Internet activity today is to search and interact through social networks, high quality websites filled with relevant content and [their] attractiveness [to} social media sharing influences which websites matter more than the rest.”

This year, they collaborated with Search Profile Index and scanned local websites in 50 to 100 categories to create the DigitalFilipino Web Awards – Search Profile Index Top 100 list. Awards were given to websites on the basis of the following criteria: search engine competitiveness, ranking on popular category keywords, website traffic stickiness, technical performance and social media engagement.

The other websites that won in various categories include:

Portal:   ph.yahoo.com
Marketplace:   sulit.com.ph
Newspaper:   sunstar.com.ph
Government:   pagasa.dost.gov.ph
Telecommunication:   smart.com.ph
Television:   gmanews.tv
Gadgets:   nokia.com.ph
Jobs:   jobstreet.com.ph
Organization:   pse.com.ph
School:   upd.edu.ph
Banking:   metrobank.com.ph
Travel:   philippineairlines.com
Entertainment:   pep.ph
Insurance:   sunlife.com.ph
Reference:   wikipilipinas.org
Magazine:   fhm.com.ph
Retail:   pcx.com.ph
Directory:   ph.88db.com
Sports:   pba.com.ph
Reviews:   spot.ph
Community:   forum.philboxing.com
Corporate:   nuffnang.com.ph
Fashion:   stylebible.ph
Automotive:   topgear.com.ph
Technology:   yugatech.com
Gaming:   e-games.com.ph
Social Network:   friendster.com

Thank you, Digital Filipino! :)
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Homer Nievera
Digital Marketing, Social Media. Business Development
http://homernievera.net